Ann Kennedy Collected Works

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Ann Kennedy Collected Works</title>
	<link>https://annworks.online</link>
	<description>Ann Kennedy Collected Works</description>
	<pubDate>Sun, 10 May 2026 23:14:23 +0000</pubDate>
	<generator>https://annworks.online</generator>
	<language>en</language>
	
		
	<item>
		<title>Images</title>
				
		<link>https://annworks.online/Images-1</link>

		<pubDate>Fri, 25 Jan 2019 00:42:18 +0000</pubDate>

		<dc:creator>Ann Kennedy Collected Works</dc:creator>

		<guid isPermaLink="true">https://annworks.online/Images-1</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>plans</title>
				
		<link>https://annworks.online/plans</link>

		<pubDate>Sun, 10 May 2026 23:14:23 +0000</pubDate>

		<dc:creator>Ann Kennedy Collected Works</dc:creator>

		<guid isPermaLink="true">https://annworks.online/plans</guid>

		<description>
	
	
plans
a 0-1 product design for the loremaxxers

&#60;img width="1720" height="700" width_o="1720" height_o="700" data-src="https://freight.cargo.site/t/original/i/d14ca5426c3144cf7c865d128db69ef5e6805304a6909ef989c51e5ce630f54a/cover.png" data-mid="250921889" border="0"  src="https://freight.cargo.site/w/1000/i/d14ca5426c3144cf7c865d128db69ef5e6805304a6909ef989c51e5ce630f54a/cover.png" /&#62;


Role: lead product and brand designerTeam: 1 product manager, 2-3 iOS engineers, 1 backend engineer
Timeline: 4 months from design kick-off to first event


Plans is a service from Bumble that matches you and a currated group of people with an activity or venue in your neighborhood. We developed this concept to try and solve for two main problems. 1, the Bumble suite of products aren’t resonating with gen-z and 2, users aren’t meeting IRL fast enough. We levereged both product and brand thinking to solve. We flipped the Bumble brand on it’s head, reevaluated how gen-z interacts with social products from a more wholistic vantage point, and broke out of the 1-to-1 matching mechanic box.&#60;img width="1720" height="1002" width_o="1720" height_o="1002" data-src="https://freight.cargo.site/t/original/i/8aef2b4c7b5c516d0b8742faa1f4f83e8942d9c6bafeb2e2728cfdf01fbac8fd/plans-preview.png" data-mid="250921890" border="0"  src="https://freight.cargo.site/w/1000/i/8aef2b4c7b5c516d0b8742faa1f4f83e8942d9c6bafeb2e2728cfdf01fbac8fd/plans-preview.png" /&#62;
	

full case study coming soon&#38;nbsp;︎

</description>
		
	</item>
		
		
	<item>
		<title>Geneva to BFF</title>
				
		<link>https://annworks.online/Geneva-to-BFF</link>

		<pubDate>Sun, 10 May 2026 22:04:28 +0000</pubDate>

		<dc:creator>Ann Kennedy Collected Works</dc:creator>

		<guid isPermaLink="true">https://annworks.online/Geneva-to-BFF</guid>

		<description>
	
	
Geneva&#38;nbsp;︎︎︎ BFF
&#60;img width="1720" height="1080" width_o="1720" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbee24388de9242cea1dbbb0c1473f6393c34efb9b0cfd3e793ee7c2941af78c/cover.png" data-mid="250598872" border="0"  src="https://freight.cargo.site/w/1000/i/fbee24388de9242cea1dbbb0c1473f6393c34efb9b0cfd3e793ee7c2941af78c/cover.png" /&#62;


Role: product designerTeam: 1 product design lead, 1 product manager, backend, iOS and Android engineers Timeline: 5 months from design kick-off to initial launch (select cities and existing geneva users)
After Geneva’s acquisition, Bumble wanted to leverage the powerful tools we had to offer, but maintain the core functionality of BFF, which was 1-on-1 people matching. We were asked to reskin the entire app, as well as build in a matching mechanic on top of our existing tech stack.


From a design perspective, there were a million-and-one problems to solve. Not only did we have to reskin the app, build out robust profiles, and a fully functioning matching mechanic from scratch; we had a pretty tight turnaround. We split the launch into three workflows, and used each to inform the other.
The ReskinOur goal was to find the most efficient way to transition to new brand colors and fonts as step one. From there, we could be more thoughtful about how we would develop the brand, create a new visual language within the product, and how that would hold hands with the external branding and marketing efforts.&#38;nbsp;

	&#60;img width="860" height="1080" width_o="860" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d7d4adea4b77d4bb374b233af3b4f5f9212c2d6663156d9ba1bbd31f5d0403a/side-by-side-group.png" data-mid="250598874" border="0"  src="https://freight.cargo.site/w/860/i/2d7d4adea4b77d4bb374b233af3b4f5f9212c2d6663156d9ba1bbd31f5d0403a/side-by-side-group.png" /&#62;
	
&#60;img width="860" height="1080" width_o="860" height_o="1080" data-src="https://freight.cargo.site/t/original/i/906b417a6b189e82b36bcb97ca095070eba7379e1c2cbdd55dfd60dbe5b68526/app-icons.png" data-mid="250598879" border="0"  src="https://freight.cargo.site/w/860/i/906b417a6b189e82b36bcb97ca095070eba7379e1c2cbdd55dfd60dbe5b68526/app-icons.png" /&#62;


&#60;img width="1720" height="938" width_o="1720" height_o="938" data-src="https://freight.cargo.site/t/original/i/1f5178d59133e8ec82230b9b284f44ba56bac7ea850e75e5050467b6ea742685/side-by-side-fonts-and-colors.png" data-mid="250598873" border="0"  src="https://freight.cargo.site/w/1000/i/1f5178d59133e8ec82230b9b284f44ba56bac7ea850e75e5050467b6ea742685/side-by-side-fonts-and-colors.png" /&#62;


One-on-one matching
Going into this project, BFF had a pretty long history of use, as well as a mixed bag reputation. Everyone has an opinion on dating apps, and if you’ve heard of Bumble BFF, it was the “dating app for friends”. In an effort to develop our own opinion of the product and its goals, we made some pretty sweeping changes in an effort to learn more about what users were really looking for here. We did away with the swipe mechanic and introduced “Says hi” terminology alongside a waving hand icon to distance ourselves from the dating trope. We removed the paywall so users can see who already liked them. We rethought the “yes vote” and “no vote” mechanics.

&#60;img width="1720" height="1080" width_o="1720" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1890b344b64684a197b15a3276502b4135868a76a597ce386f5ab7ec4de5a4d6/matching-wide.png" data-mid="250599266" border="0"  src="https://freight.cargo.site/w/1000/i/1890b344b64684a197b15a3276502b4135868a76a597ce386f5ab7ec4de5a4d6/matching-wide.png" /&#62;
	&#60;img width="860" height="1373" width_o="860" height_o="1373" data-src="https://freight.cargo.site/t/original/i/6014027a805bc9ceb59ac0568d36fa63b874a4f2a6f9cfd8b6508a03719b608b/vlipped2.gif" data-mid="250598880" border="0"  src="https://freight.cargo.site/w/860/i/6014027a805bc9ceb59ac0568d36fa63b874a4f2a6f9cfd8b6508a03719b608b/vlipped2.gif" /&#62;
	&#60;img width="860" height="1373" width_o="860" height_o="1373" data-src="https://freight.cargo.site/t/original/i/13b369fecc81f09861fc8c1c66e5a6a07f6a5d578f4a4b4ffe2c9caded931f2f/wave-icon.png" data-mid="250599221" border="0"  src="https://freight.cargo.site/w/860/i/13b369fecc81f09861fc8c1c66e5a6a07f6a5d578f4a4b4ffe2c9caded931f2f/wave-icon.png" /&#62;

Robust ProfilesIn order to support one-on-one user matching, we needed to rehaul our profiles. Profiles needed to communicate more, so we added multiple profile photos, freeform text tags, categories, basic info, and photo prompts. Along with the profile pages themselves, we had to rethink our onboarding process to include collecting as much profile info as possible up front.&#38;nbsp;
&#60;img width="1720" height="1080" width_o="1720" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4be07ed847937b6e5540069381208df743bef7e3a6e58d30a08cccc67f09dea4/profile-wide.png" data-mid="250641196" border="0"  src="https://freight.cargo.site/w/1000/i/4be07ed847937b6e5540069381208df743bef7e3a6e58d30a08cccc67f09dea4/profile-wide.png" /&#62;


	&#60;img width="860" height="847" width_o="860" height_o="847" data-src="https://freight.cargo.site/t/original/i/ffd00e4b320634fc8d324b20599fc4df9d9edd16f317d556b58d9627db648be4/about-me-tags.png" data-mid="250640902" border="0"  src="https://freight.cargo.site/w/860/i/ffd00e4b320634fc8d324b20599fc4df9d9edd16f317d556b58d9627db648be4/about-me-tags.png" /&#62;
	&#60;img width="860" height="847" width_o="860" height_o="847" data-src="https://freight.cargo.site/t/original/i/66c19a9fd7792a8153717f103692e121dde8cfeab86c3275b74b2b1e44a37ae9/photo-prompts.png" data-mid="250640903" border="0"  src="https://freight.cargo.site/w/860/i/66c19a9fd7792a8153717f103692e121dde8cfeab86c3275b74b2b1e44a37ae9/photo-prompts.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Feelgood</title>
				
		<link>https://annworks.online/Feelgood</link>

		<pubDate>Wed, 20 Mar 2024 21:59:52 +0000</pubDate>

		<dc:creator>Ann Kennedy Collected Works</dc:creator>

		<guid isPermaLink="true">https://annworks.online/Feelgood</guid>

		<description>
	
	
Feelgood

Because everyone loves a feelgood moment


&#60;img width="1720" height="929" width_o="1720" height_o="929" data-src="https://freight.cargo.site/t/original/i/d66ffc1362d97bb32fa565afe2117e7d346dc526f61fa87c3d1e26f9bb6ef096/feelgood-cover.png" data-mid="209277742" border="0"  src="https://freight.cargo.site/w/1000/i/d66ffc1362d97bb32fa565afe2117e7d346dc526f61fa87c3d1e26f9bb6ef096/feelgood-cover.png" /&#62;

Role: lead brand designerTeam: 1 brand strategy lead, 1 marketing manager
Stakeholders: 1 product design lead, 1 product lead, 1 community lead, 1 community manager
The most common type of group on Geneva using the location features are wellness groups. These communities range from workout clubs, to mental health groups, to menstrual care support groups; but all of them are uniquely tight-knit. The Feelgood campaign was an opportunity to celebrate those groups and share their stories. It was also an opportunity to reflect our values as a company. : we believe that feeling good, safe, and heard are all important factors in a healthy community.


This was a video-first campaign with a full video shoot of each group, much like the spring campaign. The idea of the campaign started with one question: What makes you feel good? Concepts like intimacy, acceptance, and relatability drove decision-making for every aspect of the creative process. We utilized ASMR-inspired ambient audio and close-up visual textures to create intimacy. We played with framing to create “windows” into the groups, which allowed for more relatability. All of these ideas came together to support the tagline for the campaign: Find your feelgood.


	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1588b65bc86b1ebd5ff452f5e2a5ab95cfd289adbc35bc143b058fdfb257b219/process_screenshot-portfolio.png" data-mid="209006492" border="0"  src="https://freight.cargo.site/w/1000/i/1588b65bc86b1ebd5ff452f5e2a5ab95cfd289adbc35bc143b058fdfb257b219/process_screenshot-portfolio.png" /&#62;


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6455fc17dc8fe111bafa0eaf866339521cc7ce5381ee577aaae8d912558be3b8/db_01.png" data-mid="209071428" border="0"  src="https://freight.cargo.site/w/1000/i/6455fc17dc8fe111bafa0eaf866339521cc7ce5381ee577aaae8d912558be3b8/db_01.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9915c1242dee6db6d8139d7bbbbb30d4980001fbd276b764c8f062805b94e021/sb_07.png" data-mid="209071581" border="0"  src="https://freight.cargo.site/w/1000/i/9915c1242dee6db6d8139d7bbbbb30d4980001fbd276b764c8f062805b94e021/sb_07.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2160662d9b7b988743031f70486e7d04b8eb807762851a0cd83839cc02e23313/db_03.png" data-mid="209071432" border="0"  src="https://freight.cargo.site/w/1000/i/2160662d9b7b988743031f70486e7d04b8eb807762851a0cd83839cc02e23313/db_03.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/31a684551cf01f8289aa756219034194339636917ae06fee57a723539aabbf0c/sg_03.png" data-mid="209071768" border="0"  src="https://freight.cargo.site/w/1000/i/31a684551cf01f8289aa756219034194339636917ae06fee57a723539aabbf0c/sg_03.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8650142d6189504958444c04ab7215490fe229fb1e15a07e299002a2baa458b5/ic_01.png" data-mid="209071444" border="0"  src="https://freight.cargo.site/w/1000/i/8650142d6189504958444c04ab7215490fe229fb1e15a07e299002a2baa458b5/ic_01.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9dfeaf9e66e766e4466f4c46fa27c05c7e5fd33c7770e2edb6ea6323e471dbee/ic_02.png" data-mid="209071445" border="0"  src="https://freight.cargo.site/w/1000/i/9dfeaf9e66e766e4466f4c46fa27c05c7e5fd33c7770e2edb6ea6323e471dbee/ic_02.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e3606d54805836f6687989db683afba6b4b099fcb439268af26ed16789e7d7db/ic_05.png" data-mid="209071450" border="0"  src="https://freight.cargo.site/w/1000/i/e3606d54805836f6687989db683afba6b4b099fcb439268af26ed16789e7d7db/ic_05.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/5b66378b4cd5d3454f201da75449fdb9dd9ae1e235495559f26493f708f2a9ef/video-stills_blank.png" data-mid="209071895" border="0"  src="https://freight.cargo.site/w/986/i/5b66378b4cd5d3454f201da75449fdb9dd9ae1e235495559f26493f708f2a9ef/video-stills_blank.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2bb4df6397b6d0a0ebddbf7f7f86ff97e3d3d4eb18abbbcfe219a9a031688faa/db_02.png" data-mid="209071429" border="0"  src="https://freight.cargo.site/w/1000/i/2bb4df6397b6d0a0ebddbf7f7f86ff97e3d3d4eb18abbbcfe219a9a031688faa/db_02.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/5b66378b4cd5d3454f201da75449fdb9dd9ae1e235495559f26493f708f2a9ef/video-stills_blank.png" data-mid="209071895" border="0"  src="https://freight.cargo.site/w/986/i/5b66378b4cd5d3454f201da75449fdb9dd9ae1e235495559f26493f708f2a9ef/video-stills_blank.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/48f913563ee4cf85e6119057508189d009fa77757547e1d331ea149de622c991/sg_04.png" data-mid="209071770" border="0"  src="https://freight.cargo.site/w/1000/i/48f913563ee4cf85e6119057508189d009fa77757547e1d331ea149de622c991/sg_04.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2349103190870b8b9f8c4be8703bd44986439f614f2f068cee007302a1524015/sg_07.png" data-mid="209071775" border="0"  src="https://freight.cargo.site/w/1000/i/2349103190870b8b9f8c4be8703bd44986439f614f2f068cee007302a1524015/sg_07.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/5b66378b4cd5d3454f201da75449fdb9dd9ae1e235495559f26493f708f2a9ef/video-stills_blank.png" data-mid="209071895" border="0"  src="https://freight.cargo.site/w/986/i/5b66378b4cd5d3454f201da75449fdb9dd9ae1e235495559f26493f708f2a9ef/video-stills_blank.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f505f7c958774cc21cebf33ddb4c80840699bcc1d5becd9fc7e69f5b9964b6b9/sb_05.png" data-mid="209071502" border="0"  src="https://freight.cargo.site/w/1000/i/f505f7c958774cc21cebf33ddb4c80840699bcc1d5becd9fc7e69f5b9964b6b9/sb_05.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0802561d61777ba015ed2ba37ed3955ebb2ad2a38cec78aa50402fbe31990f8e/sg_05.png" data-mid="209071773" border="0"  src="https://freight.cargo.site/w/1000/i/0802561d61777ba015ed2ba37ed3955ebb2ad2a38cec78aa50402fbe31990f8e/sg_05.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ee1a4679265f382ac5c609001d12d31358915e087bdbfc2be5d92d347844ab87/sb_08.png" data-mid="209071583" border="0"  src="https://freight.cargo.site/w/1000/i/ee1a4679265f382ac5c609001d12d31358915e087bdbfc2be5d92d347844ab87/sb_08.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/cb9a01319bc823d4b6f5ba1d1d75d4bc1f6dd08d7e1655798b163b974c8b2e5d/sb_09.png" data-mid="209071586" border="0"  src="https://freight.cargo.site/w/1000/i/cb9a01319bc823d4b6f5ba1d1d75d4bc1f6dd08d7e1655798b163b974c8b2e5d/sb_09.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/91156714a32ea698e38a6f4db7ff244c8b57cd350ddf005976b8309649ff3a79/sg_02.png" data-mid="209071699" border="0"  src="https://freight.cargo.site/w/1000/i/91156714a32ea698e38a6f4db7ff244c8b57cd350ddf005976b8309649ff3a79/sg_02.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1f6fc6376a74458c5b8ec0bc7b93e0d683ba67c07518e48bf99446a505ca68e8/sb_04.png" data-mid="209071640" border="0"  src="https://freight.cargo.site/w/1000/i/1f6fc6376a74458c5b8ec0bc7b93e0d683ba67c07518e48bf99446a505ca68e8/sb_04.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1f2262325021ddc219cf95abad9121d7b39ca98ae91dd8bbf46b177817eb7dac/sb_02.png" data-mid="209071489" border="0"  src="https://freight.cargo.site/w/1000/i/1f2262325021ddc219cf95abad9121d7b39ca98ae91dd8bbf46b177817eb7dac/sb_02.png" /&#62;

Brand DesignSince all of the content was video-first, visual design played a more “small and mighty” role throughout the campaign. We focused on color and type to compliment the video content, weaving in Geneva brand mainstays like abstracted UI moments and pops of color.

We also found an opportunity to make some physical items in the midst of this digital-heavy campaign. We designed a campaign-specific shirt as well as a zine called the Feelgood Files, inspired by the are.na annual. The zine includes stories, advice, and activities from some wellness groups we love on Geneva, as a way to bridge the gap between the digital and IRL.


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4df12aa88d48793dc4c2e0ff8fc4af5fcf5048722d22ef0d614bf726ade44c86/Pgs-01.png" data-mid="208871248" border="0"  src="https://freight.cargo.site/w/1000/i/4df12aa88d48793dc4c2e0ff8fc4af5fcf5048722d22ef0d614bf726ade44c86/Pgs-01.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a870db3ddbdd2f099ef7070acc68151240fc34874888ca8e8c804c2501b73a1/Pgs-02.png" data-mid="208871250" border="0"  src="https://freight.cargo.site/w/1000/i/7a870db3ddbdd2f099ef7070acc68151240fc34874888ca8e8c804c2501b73a1/Pgs-02.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d6b7e4b093680a6e38ec2e090d40503c937492739140ef386ef090411fdf913c/Pgs-03.png" data-mid="208871251" border="0"  src="https://freight.cargo.site/w/1000/i/d6b7e4b093680a6e38ec2e090d40503c937492739140ef386ef090411fdf913c/Pgs-03.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dbbab1efa3ca079dbca9665dbb9db582118eeeff9caf4e5cb2806c4edf7b7c4c/Pgs-04.png" data-mid="208871252" border="0"  src="https://freight.cargo.site/w/1000/i/dbbab1efa3ca079dbca9665dbb9db582118eeeff9caf4e5cb2806c4edf7b7c4c/Pgs-04.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fae84cb0648efdaf15c35cbd5fd6741e98696246644c54c1414cad197164afa5/Pgs-05.png" data-mid="208871253" border="0"  src="https://freight.cargo.site/w/1000/i/fae84cb0648efdaf15c35cbd5fd6741e98696246644c54c1414cad197164afa5/Pgs-05.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bbaab57f738c19d5738f650463e46b1a0b2ec827cbcbce1a2cfd65a994da3c85/Pgs-06.png" data-mid="208871254" border="0"  src="https://freight.cargo.site/w/1000/i/bbaab57f738c19d5738f650463e46b1a0b2ec827cbcbce1a2cfd65a994da3c85/Pgs-06.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89c7f46affb8c79b12d3c684250005bb3af006998ef61dfc2f281788927cb9e2/Pgs-07.png" data-mid="208871256" border="0"  src="https://freight.cargo.site/w/1000/i/89c7f46affb8c79b12d3c684250005bb3af006998ef61dfc2f281788927cb9e2/Pgs-07.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77462f18bda0e7fe315b2558640bea01584ec309da757433aedb02c8096ee282/Pgs-08.png" data-mid="208871257" border="0"  src="https://freight.cargo.site/w/1000/i/77462f18bda0e7fe315b2558640bea01584ec309da757433aedb02c8096ee282/Pgs-08.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d013d9dfda8f2736cb3c4978f50e4676c435d2ccc541b4a2a3fc240000bf417/Pgs-09.png" data-mid="208871258" border="0"  src="https://freight.cargo.site/w/1000/i/5d013d9dfda8f2736cb3c4978f50e4676c435d2ccc541b4a2a3fc240000bf417/Pgs-09.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7fb4e721973e89d0d0473d18bcc665109e1b8f82e87c2d8ec1a5b53b83e1ffee/Pgs-10.png" data-mid="208871259" border="0"  src="https://freight.cargo.site/w/1000/i/7fb4e721973e89d0d0473d18bcc665109e1b8f82e87c2d8ec1a5b53b83e1ffee/Pgs-10.png" /&#62;

	
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6ff2778413943b3d0fc56f81262ab639609daaac0d6fb98bd79d4e6bc65be81d/NATURE-SHIRT-front.png" data-mid="208871202" border="0"  src="https://freight.cargo.site/w/1000/i/6ff2778413943b3d0fc56f81262ab639609daaac0d6fb98bd79d4e6bc65be81d/NATURE-SHIRT-front.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b35eb9a59e9cf9cd10c9509137b89fa103cc5cf6c548c901b0b6757b4e96f678/NATURE-SHIRT-back.png" data-mid="208871201" border="0"  src="https://freight.cargo.site/w/1000/i/b35eb9a59e9cf9cd10c9509137b89fa103cc5cf6c548c901b0b6757b4e96f678/NATURE-SHIRT-back.png" /&#62;

	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a857ce0641149ce99048427dd978403407027631151a3439bec3941ba1ff5719/hat_feelgood.png" data-mid="209005191" border="0"  src="https://freight.cargo.site/w/1000/i/a857ce0641149ce99048427dd978403407027631151a3439bec3941ba1ff5719/hat_feelgood.png" /&#62;

	&#60;img width="1350" height="1080" width_o="1350" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70e838b72486abd7a99da153ba25a8b7505ff2b635c46cc85a2dc6852c2508a7/shirt-detail.png" data-mid="209276237" border="0"  src="https://freight.cargo.site/w/1000/i/70e838b72486abd7a99da153ba25a8b7505ff2b635c46cc85a2dc6852c2508a7/shirt-detail.png" /&#62;

Digital MarketingPaid digital marketing utilized boosted posts, traditional digital marketing, and organic partnerships to spark conversations around wellness communities and communicate that Geneva is the perfect place to find your group.

We prioritized organic and paid social for the Feelgood campaign. There was a larger emphasis on creator partnerships (organic and paid) across Instagram and TikTok than we had tried in the past, and it paid off. We shared “designed” content organically and in sync with the groups that were highlighted to get maximum organic reach. For paid, we created variations of the videos in smaller bites for Instagram and TikTok, as well as content partners sharing boosted content on their channels. ︎


	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5e268a871bb2aef5adc3cc12179198bcb19df9b66623916be60734d8769631d0/SaddieBaddies_Quote-Preview.png" data-mid="209164077" border="0"  src="https://freight.cargo.site/w/1000/i/5e268a871bb2aef5adc3cc12179198bcb19df9b66623916be60734d8769631d0/SaddieBaddies_Quote-Preview.png" /&#62;
	
    
	&#60;img width="1650" height="1080" width_o="1650" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c4cbe249876db3b4e4678f02f637f9c159e9abf954ff9525f2e9e6245931e912/process-sketch-feelgoodfiles.png" data-mid="209259299" border="0"  src="https://freight.cargo.site/w/1000/i/c4cbe249876db3b4e4678f02f637f9c159e9abf954ff9525f2e9e6245931e912/process-sketch-feelgoodfiles.png" /&#62;


&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/cfd8d6023ee98e2d04748c536973260c4f592de01a46b5069087d8861b74fa2d/tt_01.png" data-mid="209276620" border="0"  src="https://freight.cargo.site/w/1000/i/cfd8d6023ee98e2d04748c536973260c4f592de01a46b5069087d8861b74fa2d/tt_01.png" /&#62;
&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/e7fcdbb686b3b77a55bc66b8156a2c3dfc9b83915dbe2a6939eb3429c30245d0/ig_02.png" data-mid="209276613" border="0"  src="https://freight.cargo.site/w/1000/i/e7fcdbb686b3b77a55bc66b8156a2c3dfc9b83915dbe2a6939eb3429c30245d0/ig_02.png" /&#62;
&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/1c652087a9e4862fe4fdb126758b98fbc435fdb588c3f65c8f0f58b132939c46/ig_04.png" data-mid="209276617" border="0"  src="https://freight.cargo.site/w/1000/i/1c652087a9e4862fe4fdb126758b98fbc435fdb588c3f65c8f0f58b132939c46/ig_04.png" /&#62;
&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/8672d93124e8543304ebd65fa18935594ed3b46912c7fdbe1910921ed41c5990/ig_05.png" data-mid="209276618" border="0"  src="https://freight.cargo.site/w/1000/i/8672d93124e8543304ebd65fa18935594ed3b46912c7fdbe1910921ed41c5990/ig_05.png" /&#62;
&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/3060dc3fe393f6384e94370b50ded88b63a7cb37adfa97a66665aa61ffd957e4/ig_03.png" data-mid="209276616" border="0"  src="https://freight.cargo.site/w/1000/i/3060dc3fe393f6384e94370b50ded88b63a7cb37adfa97a66665aa61ffd957e4/ig_03.png" /&#62;
&#60;img width="1081" height="1973" width_o="1081" height_o="1973" data-src="https://freight.cargo.site/t/original/i/97a5e1bd24a70316c67a55dda8516f25668a30559c8e34b07849550d189141d8/ig-01.png" data-mid="209276619" border="0"  src="https://freight.cargo.site/w/1000/i/97a5e1bd24a70316c67a55dda8516f25668a30559c8e34b07849550d189141d8/ig-01.png" /&#62;

	&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/3abe3e48e3f8b3dfa764a7e6ac234bfe9ee9ca1d4a23365e87f17e4b4b959ceb/designed_element-feelgood.png" data-mid="209276610" border="0"  src="https://freight.cargo.site/w/1000/i/3abe3e48e3f8b3dfa764a7e6ac234bfe9ee9ca1d4a23365e87f17e4b4b959ceb/designed_element-feelgood.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Cities</title>
				
		<link>https://annworks.online/Cities</link>

		<pubDate>Wed, 20 Mar 2024 21:54:03 +0000</pubDate>

		<dc:creator>Ann Kennedy Collected Works</dc:creator>

		<guid isPermaLink="true">https://annworks.online/Cities</guid>

		<description>


CitiesGeneva goes IRL
&#60;img width="2100" height="1050" width_o="2100" height_o="1050" data-src="https://freight.cargo.site/t/original/i/20dd3b3e7ef28d4e8a840c3d80b2af2cf0b47c8989e91f1e2639ce126577d7fb/cities_cover.png" data-mid="208024024" border="0"  src="https://freight.cargo.site/w/1000/i/20dd3b3e7ef28d4e8a840c3d80b2af2cf0b47c8989e91f1e2639ce126577d7fb/cities_cover.png" /&#62;


Our next campaign was about emphasizing Geneva’s support of location-based IRL groups on the app. After noticing an increased number location-specific groups being created, we pivoted as a company and embraced a new short-hand for our IRL efforts: online to offline.


The goal for this campaign was part exposure, part geo-targeted downloads. Our strategy was to target a handful of cities where there were already successful IRL groups on the app, and saturate those cities’ digital markets with our new messaging.


We organized another photoshoot for this campaign and experiment with a more etherial, aspirational version of our brand. The design direction and styling was inspired by soft textures, 90s inspirational posters, hyperfemme contemporary art, and the @subwayhands account on IG.


&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/18c31ecd7991715903fe38b23e222214c395342b15f1b2d5a77b9676088956aa/process-sketch-crop.png" data-mid="208116428" border="0"  src="https://freight.cargo.site/w/1000/i/18c31ecd7991715903fe38b23e222214c395342b15f1b2d5a77b9676088956aa/process-sketch-crop.png" /&#62;

	
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/fdd7e33985e99a7a9b67b0b859a46c4b815bc81b02fd342bc3fa73d0ecec1503/7A58624E-D5C6-4C61-8AEE-173FC41CE1EF.png" data-mid="208116431" border="0"  src="https://freight.cargo.site/w/1000/i/fdd7e33985e99a7a9b67b0b859a46c4b815bc81b02fd342bc3fa73d0ecec1503/7A58624E-D5C6-4C61-8AEE-173FC41CE1EF.png" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e4ad7e1f8d1b699cfe3c3e0a6f6a22887745b50e9b37e787edb5caf7d3054e26/7C80A9A5-DBD0-4DDB-8E6E-E7D2BA4E026C.png" data-mid="208116432" border="0"  src="https://freight.cargo.site/w/1000/i/e4ad7e1f8d1b699cfe3c3e0a6f6a22887745b50e9b37e787edb5caf7d3054e26/7C80A9A5-DBD0-4DDB-8E6E-E7D2BA4E026C.png" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/7ec976db5eeb87489289b5594b8f32ea556064ca313e0ce9a64345583925611b/95871235-7589-4AB8-86A9-F5B977B544B8.png" data-mid="208116433" border="0"  src="https://freight.cargo.site/w/1000/i/7ec976db5eeb87489289b5594b8f32ea556064ca313e0ce9a64345583925611b/95871235-7589-4AB8-86A9-F5B977B544B8.png" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b081d50b407e2cd837bc9e78a4cc9dd331c65045798ce7c4392536402e31a2c9/A75A53B7-74DA-4C4F-9193-37001694B5BE.png" data-mid="208116434" border="0"  src="https://freight.cargo.site/w/1000/i/b081d50b407e2cd837bc9e78a4cc9dd331c65045798ce7c4392536402e31a2c9/A75A53B7-74DA-4C4F-9193-37001694B5BE.png" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d294f74bcabcc1de7d8e937e3a15117210012e06a3f2c33d0a0904a5a10381e8/B461812B-96A5-48BC-B05E-0B976A91CACD.png" data-mid="208116435" border="0"  src="https://freight.cargo.site/w/1000/i/d294f74bcabcc1de7d8e937e3a15117210012e06a3f2c33d0a0904a5a10381e8/B461812B-96A5-48BC-B05E-0B976A91CACD.png" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e68dcd0a4dc1a0aa8ab1c805f4a4562715b24e6c5529d61b4e5ba5be94a14276/E542020A-B299-48C8-8195-59699B22E253.png" data-mid="208116436" border="0"  src="https://freight.cargo.site/w/1000/i/e68dcd0a4dc1a0aa8ab1c805f4a4562715b24e6c5529d61b4e5ba5be94a14276/E542020A-B299-48C8-8195-59699B22E253.png" /&#62;


&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6ab4c5f9ce4c0b097b0bbd882734fbf4478009964987353179bf9c21fae38df8/Frame-372.png" data-mid="208117616" border="0"  src="https://freight.cargo.site/w/1000/i/6ab4c5f9ce4c0b097b0bbd882734fbf4478009964987353179bf9c21fae38df8/Frame-372.png" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2b74b30dd016c90727a235ed7b2a86440d6a36034a8b2811435c5b44c1a10cef/Frame-369.png" data-mid="208117778" border="0"  src="https://freight.cargo.site/w/1000/i/2b74b30dd016c90727a235ed7b2a86440d6a36034a8b2811435c5b44c1a10cef/Frame-369.png" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0a12b2a76a68cea44cd3f34c755620a132f4ee0d5464358e61581909596de516/Frame-377.png" data-mid="208117621" border="0"  src="https://freight.cargo.site/w/1000/i/0a12b2a76a68cea44cd3f34c755620a132f4ee0d5464358e61581909596de516/Frame-377.png" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c46385e4ca79523221ce810b29638daed6863afa477ffbc29a5aa1332fb4dd6c/Frame-378.png" data-mid="208117622" border="0"  src="https://freight.cargo.site/w/1000/i/c46385e4ca79523221ce810b29638daed6863afa477ffbc29a5aa1332fb4dd6c/Frame-378.png" /&#62;
&#60;img width="1281" height="1920" width_o="1281" height_o="1920" data-src="https://freight.cargo.site/t/original/i/91f5e6203df5280e2decfd32b0ccddba7c87bc44fe8095edd5d6b1b900c56489/Frame-371.png" data-mid="208137507" border="0"  src="https://freight.cargo.site/w/1000/i/91f5e6203df5280e2decfd32b0ccddba7c87bc44fe8095edd5d6b1b900c56489/Frame-371.png" /&#62;
&#60;img width="1281" height="1920" width_o="1281" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ffb1e740e6762ca7f0bff2dccbe5a86f2ab0675dff9a5d77508f8f7623c9e1bc/Frame-374.png" data-mid="208136738" border="0"  src="https://freight.cargo.site/w/1000/i/ffb1e740e6762ca7f0bff2dccbe5a86f2ab0675dff9a5d77508f8f7623c9e1bc/Frame-374.png" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/417de2b033538ac5f19e237bc3e2f05599ca68bd16eea98555e7369e2ecc9826/Frame-370.png" data-mid="208137496" border="0"  src="https://freight.cargo.site/w/1000/i/417de2b033538ac5f19e237bc3e2f05599ca68bd16eea98555e7369e2ecc9826/Frame-370.png" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e992a61623897969e288d547245fbe33d7164ef46e6101a88c698cb55969b11a/Frame-375.png" data-mid="208117619" border="0"  src="https://freight.cargo.site/w/1000/i/e992a61623897969e288d547245fbe33d7164ef46e6101a88c698cb55969b11a/Frame-375.png" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6398f2fe455cd179fc5737cb7b6c33986fef2cd59821e6bed71922b4abe88891/Frame-368.png" data-mid="208137508" border="0"  src="https://freight.cargo.site/w/1000/i/6398f2fe455cd179fc5737cb7b6c33986fef2cd59821e6bed71922b4abe88891/Frame-368.png" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9c63323f509b1118243a624599a3f7339abe5948850c0af65b4240b3932e522d/Frame-373.png" data-mid="208117617" border="0"  src="https://freight.cargo.site/w/1000/i/9c63323f509b1118243a624599a3f7339abe5948850c0af65b4240b3932e522d/Frame-373.png" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c46385e4ca79523221ce810b29638daed6863afa477ffbc29a5aa1332fb4dd6c/Frame-378.png" data-mid="208117622" border="0"  src="https://freight.cargo.site/w/1000/i/c46385e4ca79523221ce810b29638daed6863afa477ffbc29a5aa1332fb4dd6c/Frame-378.png" /&#62;
&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b96c7a5f55f816d3e11697561d345696b1c4ffdb783db389e3797b1cca211ec8/Frame-376.png" data-mid="208117620" border="0"  src="https://freight.cargo.site/w/1000/i/b96c7a5f55f816d3e11697561d345696b1c4ffdb783db389e3797b1cca211ec8/Frame-376.png" /&#62;


&#60;img width="2198" height="1080" width_o="2198" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6bb42c7a25c739d3688ae8e147d3f126e8eb6d93ffde76373ce2fcdf8b788b51/wp_05_philly.png" data-mid="208134774" border="0"  src="https://freight.cargo.site/w/1000/i/6bb42c7a25c739d3688ae8e147d3f126e8eb6d93ffde76373ce2fcdf8b788b51/wp_05_philly.png" /&#62;
&#60;img width="2198" height="1080" width_o="2198" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35fb4bc7a3579fa07a9153b0934c95e8becbffdf2b92a9a66f2a27b536b23532/wp_04_austin.png" data-mid="208134773" border="0"  src="https://freight.cargo.site/w/1000/i/35fb4bc7a3579fa07a9153b0934c95e8becbffdf2b92a9a66f2a27b536b23532/wp_04_austin.png" /&#62;
&#60;img width="2198" height="1080" width_o="2198" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92652476aeb1cfe45fb57f33d40ce114d639a1d2a2dcf11548dedc8aafe2cc32/wp_03_chi.png" data-mid="208134772" border="0"  src="https://freight.cargo.site/w/1000/i/92652476aeb1cfe45fb57f33d40ce114d639a1d2a2dcf11548dedc8aafe2cc32/wp_03_chi.png" /&#62;
&#60;img width="2198" height="1080" width_o="2198" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4a10439b8aee4b802a07f3ef7a29acf856ddeaa74184c8e586c50ca3633b9f7/wp_02_austin.png" data-mid="208134771" border="0"  src="https://freight.cargo.site/w/1000/i/f4a10439b8aee4b802a07f3ef7a29acf856ddeaa74184c8e586c50ca3633b9f7/wp_02_austin.png" /&#62;
&#60;img width="2198" height="1080" width_o="2198" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f39e64da526d787a24e6dabc5be916a52fc5a8cc6f946492b21b45aad99090f/wp_01_nyc.png" data-mid="208134770" border="0"  src="https://freight.cargo.site/w/1000/i/8f39e64da526d787a24e6dabc5be916a52fc5a8cc6f946492b21b45aad99090f/wp_01_nyc.png" /&#62;


Digital Marketing

The content created was shot specifically to be used as stop-motion photography for ads on social media. The consistent storyline went from the perspective of a user going from online to offline. We created some variety in the specific paths the user takes in that journey so that we could experiment and test as we ran the campaign.&#38;nbsp;︎


&#60;img width="2198" height="1168" width_o="2198" height_o="1168" data-src="https://freight.cargo.site/t/original/i/b33d8cb4a56851a39b039a053a5ec7f7bd72fdc1bc550b1aa613ef3a3167560f/ig_ad_drinks_b.png" data-mid="208212350" border="0"  src="https://freight.cargo.site/w/1000/i/b33d8cb4a56851a39b039a053a5ec7f7bd72fdc1bc550b1aa613ef3a3167560f/ig_ad_drinks_b.png" /&#62;

	&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/be175086d581eede351f14e0224b64740e17eef3bf1c3abfaf3748f0f3d7943a/cities-designed-01.png" data-mid="208212877" border="0"  src="https://freight.cargo.site/w/1000/i/be175086d581eede351f14e0224b64740e17eef3bf1c3abfaf3748f0f3d7943a/cities-designed-01.png" /&#62;
	&#60;img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4105d804ceb320749a7b628b413bb1b680474ce354e24e37f48953c429329948/cities-ads-sketch.png" data-mid="208212879" border="0"  src="https://freight.cargo.site/w/1000/i/4105d804ceb320749a7b628b413bb1b680474ce354e24e37f48953c429329948/cities-ads-sketch.png" /&#62;


	Production Credits
AD: Lauren DaccachePhotographer: David Brandon Geeting
Producer: Ashley Tong
Assistants: Justin Sariñana, Zach HelperDigi Tech: Bob Wagoner

	Stylist: Malaika CrawfordStylist Asst: Ava Van OsdolSet: Selena LiuSet Asst: Martha Abbott, Kay Thebez
Nail Artist: Mamie Onishi

	Models
Leon Xu, Cherry Kim, Ciara, Aran, Demi, Theolanda
	

</description>
		
	</item>
		
		
	<item>
		<title>Spring 22</title>
				
		<link>https://annworks.online/Spring-22</link>

		<pubDate>Wed, 20 Mar 2024 18:06:46 +0000</pubDate>

		<dc:creator>Ann Kennedy Collected Works</dc:creator>

		<guid isPermaLink="true">https://annworks.online/Spring-22</guid>

		<description>


Geneva Spring Campaign
Introducing the world to Geneva: This is where your group chats.


&#60;img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/311f74c336cde44a3395cbae3cc0d973994ba302cd1367549fdf7df3fa017e58/220404_Geneva_SpringCampaign_Group_Shot_001_143.png" data-mid="207358341" border="0"  src="https://freight.cargo.site/w/1000/i/311f74c336cde44a3395cbae3cc0d973994ba302cd1367549fdf7df3fa017e58/220404_Geneva_SpringCampaign_Group_Shot_001_143.png" /&#62;


The goal of Geneva’s first marketing campaign was to introduce the product to a larger audience as a more unified brand. We tapped into the pool of unique groups already using Geneva and highlighted their stories to tell ours: This is where your group chats.

Each of the highlighted groups was the subject of a photo and video shoot. We curated props and styling to play on their group’s niche, and placed them in a grass and sky set — a motif we would regularly use in Geneva branding. Geneva is the place, and your group is at home here.


	&#60;img width="1536" height="2304" width_o="1536" height_o="2304" data-src="https://freight.cargo.site/t/original/i/27f37011f3915fbda56505db1d124d040b95a24d13652f0f50ebf919d3795bc6/220404_Geneva_SpringCampaign_Group1_KeyGroup_Shot_001_052.png" data-mid="207358365" border="0"  src="https://freight.cargo.site/w/1000/i/27f37011f3915fbda56505db1d124d040b95a24d13652f0f50ebf919d3795bc6/220404_Geneva_SpringCampaign_Group1_KeyGroup_Shot_001_052.png" /&#62;
	&#60;img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3e9fddaabe30a51ee889d7e2f3b9f9622d0adbebe63a6f1516e0a901d218a423/S22-from-ig-ad-text-sky-gif.gif" data-mid="207562962" border="0"  src="https://freight.cargo.site/w/1000/i/3e9fddaabe30a51ee889d7e2f3b9f9622d0adbebe63a6f1516e0a901d218a423/S22-from-ig-ad-text-sky-gif.gif" /&#62;


The visual design concept was what we called a “digital collage”: creating depth by layering of screens, chat bubbles, emoji reactions, and other online motifs. It was important to introduce Geneva using online and offline references as these were the shifting goals of the company as a whole.


&#60;img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d6a10056c3f98438e79185a2d1d4f6254696a2d1fb478d2412d7d4a7b08aa4ae/220404_Geneva_SpringCampaign_Group1_Group_Shot_001_001.png" data-mid="207358654" border="0"  src="https://freight.cargo.site/w/1000/i/d6a10056c3f98438e79185a2d1d4f6254696a2d1fb478d2412d7d4a7b08aa4ae/220404_Geneva_SpringCampaign_Group1_Group_Shot_001_001.png" /&#62;
&#60;img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/c6274f2dbf3eb528b1aee500832478116a47daa0e7b5247ff90f3c2b04b8a402/220404_Geneva_SpringCampaign_Group3_Group_Shot_003_035.png" data-mid="207358663" border="0"  src="https://freight.cargo.site/w/1000/i/c6274f2dbf3eb528b1aee500832478116a47daa0e7b5247ff90f3c2b04b8a402/220404_Geneva_SpringCampaign_Group3_Group_Shot_003_035.png" /&#62;
&#60;img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/56a1e7f61b4ef67120215f47ad4d32bf9a5902e5b78b8940621c3570aa29627f/220404_Geneva_SpringCampaign_Group4_Group_Shot_001_175.png" data-mid="207358716" border="0"  src="https://freight.cargo.site/w/1000/i/56a1e7f61b4ef67120215f47ad4d32bf9a5902e5b78b8940621c3570aa29627f/220404_Geneva_SpringCampaign_Group4_Group_Shot_001_175.png" /&#62;
&#60;img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e4aa70d8f81eb32c499cb04d10989e642a9a5f707ea3d4b78569e7ee475932c7/220404_Geneva_SpringCampaign_Group2_Group_Shot_002_125.png" data-mid="207358637" border="0"  src="https://freight.cargo.site/w/1000/i/e4aa70d8f81eb32c499cb04d10989e642a9a5f707ea3d4b78569e7ee475932c7/220404_Geneva_SpringCampaign_Group2_Group_Shot_002_125.png" /&#62;
&#60;img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/12506f749c295a0270e491433a168fee52ea958f9e316c418c396baad6020b44/220404_Geneva_SpringCampaign_Set4_Group3_Group_Shot_002_081.png" data-mid="207358706" border="0"  src="https://freight.cargo.site/w/1000/i/12506f749c295a0270e491433a168fee52ea958f9e316c418c396baad6020b44/220404_Geneva_SpringCampaign_Set4_Group3_Group_Shot_002_081.png" /&#62;
&#60;img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9b6f758e9392f942af64f108944b70e116a420cf9623b9c8ef6be6a0307d292b/220404_Geneva_SpringCampaign_Group5_KeyGroup_Shot_001_046.png" data-mid="207358731" border="0"  src="https://freight.cargo.site/w/1000/i/9b6f758e9392f942af64f108944b70e116a420cf9623b9c8ef6be6a0307d292b/220404_Geneva_SpringCampaign_Group5_KeyGroup_Shot_001_046.png" /&#62;
&#60;img width="2304" height="1536" width_o="2304" height_o="1536" data-src="https://freight.cargo.site/t/original/i/1bbc0fb5b8b646c49c19b0638a046aa9606e997fdcd958bf924016508c4a970a/220404_Geneva_SpringCampaign_Group2_Keygroup_Shot_001_061.png" data-mid="207358650" border="0"  src="https://freight.cargo.site/w/1000/i/1bbc0fb5b8b646c49c19b0638a046aa9606e997fdcd958bf924016508c4a970a/220404_Geneva_SpringCampaign_Group2_Keygroup_Shot_001_061.png" /&#62;


	&#60;img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/73b8424b7e3e34f41890a8a346a3da3cd771b0363503df96abf7f6652dfb78cd/S22-design-element_02.png" data-mid="207562599" border="0"  src="https://freight.cargo.site/w/1000/i/73b8424b7e3e34f41890a8a346a3da3cd771b0363503df96abf7f6652dfb78cd/S22-design-element_02.png" /&#62;
	
&#60;img width="1536" height="2304" width_o="1536" height_o="2304" data-src="https://freight.cargo.site/t/original/i/44dab9a7853725ea2d4350f5999431acad3d7f59661bfec753d8d9432d423c48/220404_Geneva_SpringCampaign_Group1_Portrait_001_127.png" data-mid="207371062" border="0"  src="https://freight.cargo.site/w/1000/i/44dab9a7853725ea2d4350f5999431acad3d7f59661bfec753d8d9432d423c48/220404_Geneva_SpringCampaign_Group1_Portrait_001_127.png" /&#62;
&#60;img width="1536" height="2304" width_o="1536" height_o="2304" data-src="https://freight.cargo.site/t/original/i/9efdb18fc8e7e3f3f1f39325c89870def9b22d9689d49fc932cfef1f99b58474/220404_Geneva_SpringCampaign_Group2_Portrait_001_086.png" data-mid="207371064" border="0"  src="https://freight.cargo.site/w/1000/i/9efdb18fc8e7e3f3f1f39325c89870def9b22d9689d49fc932cfef1f99b58474/220404_Geneva_SpringCampaign_Group2_Portrait_001_086.png" /&#62;
&#60;img width="1536" height="2304" width_o="1536" height_o="2304" data-src="https://freight.cargo.site/t/original/i/16131a2932afb8b596a842a9856664fae2a423d5c4eb6a613942b70675a74f03/220404_Geneva_SpringCampaign_Group4_Portrait_001_083.png" data-mid="207371070" border="0"  src="https://freight.cargo.site/w/1000/i/16131a2932afb8b596a842a9856664fae2a423d5c4eb6a613942b70675a74f03/220404_Geneva_SpringCampaign_Group4_Portrait_001_083.png" /&#62;
&#60;img width="1536" height="2304" width_o="1536" height_o="2304" data-src="https://freight.cargo.site/t/original/i/5570dd322c7050197c7503c0f89111df8b39af6ed9affd2400d791ec3b77bc3b/220404_Geneva_SpringCampaign_Group5_Portrait_Shot_001_146.png" data-mid="207371075" border="0"  src="https://freight.cargo.site/w/1000/i/5570dd322c7050197c7503c0f89111df8b39af6ed9affd2400d791ec3b77bc3b/220404_Geneva_SpringCampaign_Group5_Portrait_Shot_001_146.png" /&#62;
&#60;img width="1532" height="2299" width_o="1532" height_o="2299" data-src="https://freight.cargo.site/t/original/i/65f5794407934107998aa723c3624167b5a65cec887eb0628eda1b3d8e139326/Screen-Shot-2022-04-12-at-9.21-1.png" data-mid="207371080" border="0"  src="https://freight.cargo.site/w/1000/i/65f5794407934107998aa723c3624167b5a65cec887eb0628eda1b3d8e139326/Screen-Shot-2022-04-12-at-9.21-1.png" /&#62;


IRL
Out of Home was our main touchpoint for this campaign. Bringing the digital into the physical world was important to us — to communicate that Geneva was for your online and offline life. We created 6 billboards and a smattering of wheatepaste coverage all around NYC.


&#60;img width="1536" height="1146" width_o="1536" height_o="1146" data-src="https://freight.cargo.site/t/original/i/ddcb2815ca7cb0291ab938724e933c9c346d2b5817928511b9b39d00cac79e8e/1057-Billboard-Mock-Sun-crop.png" data-mid="207349457" border="0"  src="https://freight.cargo.site/w/1000/i/ddcb2815ca7cb0291ab938724e933c9c346d2b5817928511b9b39d00cac79e8e/1057-Billboard-Mock-Sun-crop.png" /&#62;

	
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c47c674d6592ed481548675e2d9b152f43da06549abc3ce8d57e6e5ba2b4e3ef/bachchat-billboard-crop.png" data-mid="207372720" border="0"  src="https://freight.cargo.site/w/1000/i/c47c674d6592ed481548675e2d9b152f43da06549abc3ce8d57e6e5ba2b4e3ef/bachchat-billboard-crop.png" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0170762acebc2ae5d9289881628d09b8085e58ccddf87e9dcd63bd3d270a47ed/wheatepaste-02-color.png" data-mid="207372725" border="0"  src="https://freight.cargo.site/w/1000/i/0170762acebc2ae5d9289881628d09b8085e58ccddf87e9dcd63bd3d270a47ed/wheatepaste-02-color.png" /&#62;
&#60;img width="1080" height="1439" width_o="1080" height_o="1439" data-src="https://freight.cargo.site/t/original/i/554bd75d7216509f745c55cfd003c12265a08077b04ef0b53cec4a0f98a2ff47/boop-billboard.png" data-mid="207372721" border="0"  src="https://freight.cargo.site/w/1000/i/554bd75d7216509f745c55cfd003c12265a08077b04ef0b53cec4a0f98a2ff47/boop-billboard.png" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3c4e42a3302aa856be05ecd28696df90b1f6e4148cd43041e9b0ca5912622861/mullberry-kate.png" data-mid="207372722" border="0"  src="https://freight.cargo.site/w/1000/i/3c4e42a3302aa856be05ecd28696df90b1f6e4148cd43041e9b0ca5912622861/mullberry-kate.png" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/605d15b52cfe8a01e68633a70bb6c8c07b66e369a319f2141b557bfd4cff749d/seamoss-billboard-crop.png" data-mid="207372723" border="0"  src="https://freight.cargo.site/w/1000/i/605d15b52cfe8a01e68633a70bb6c8c07b66e369a319f2141b557bfd4cff749d/seamoss-billboard-crop.png" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/dc67db9bd023ac2e6e548187b73290cffc90cedb061c3281204417807ecdc68c/wheatepaste-01.png" data-mid="207372724" border="0"  src="https://freight.cargo.site/w/1000/i/dc67db9bd023ac2e6e548187b73290cffc90cedb061c3281204417807ecdc68c/wheatepaste-01.png" /&#62;

	&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0296efb768e1a1d6533d3d0b6c56e706a2157f410a408255a3b27499e6a86201/S22-design-element_01.png" data-mid="207357007" border="0"  src="https://freight.cargo.site/w/1000/i/0296efb768e1a1d6533d3d0b6c56e706a2157f410a408255a3b27499e6a86201/S22-design-element_01.png" /&#62;
&#60;img width="2198" height="1080" width_o="2198" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be1534e9367c90248c41fd710bc78cff00a7432680bbb718f9007a8608138c7f/S22-design-billboard.png" data-mid="207661661" border="0"  src="https://freight.cargo.site/w/1000/i/be1534e9367c90248c41fd710bc78cff00a7432680bbb718f9007a8608138c7f/S22-design-billboard.png" /&#62;

Digital Marketing
Our digital marketing primarily consisted of a variety of cuts from the hero video interviews and testimonials from the group photoshoot. We celebrated this brand moment organically, shared BTS footage, and tagged all the users involved for them to also celebrate the success of their groups out in the world. As a bonus, we organically shared a scavenger-hunt for followers to go and find the billboards around NYC to gain organic traction on social media. ︎


&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/e268a88fd9d90576e399b7abd05bc23acdc39a230e4b4137b7b0855332e811a7/encyclopedias_still_02.png" data-mid="207588524" border="0"  src="https://freight.cargo.site/w/986/i/e268a88fd9d90576e399b7abd05bc23acdc39a230e4b4137b7b0855332e811a7/encyclopedias_still_02.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/d42a25f037893b13944076de6991c2fe12b0426bace7e1931c2fdfde14fb7b8f/video-stills_blank.png" data-mid="207655193" border="0"  src="https://freight.cargo.site/w/986/i/d42a25f037893b13944076de6991c2fe12b0426bace7e1931c2fdfde14fb7b8f/video-stills_blank.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/e344d3d4127c0113a9119cc4b94f66fc32af133833814c830de0338a9601a34e/video-stills_blank-sky.png" data-mid="207655192" border="0"  src="https://freight.cargo.site/w/986/i/e344d3d4127c0113a9119cc4b94f66fc32af133833814c830de0338a9601a34e/video-stills_blank-sky.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/489948bddbb2fb6b5558f4f33fded2dd47da5cb17d40e5546df6392c46d3f4b0/saphh-lit_still_04.png" data-mid="207654889" border="0"  src="https://freight.cargo.site/w/986/i/489948bddbb2fb6b5558f4f33fded2dd47da5cb17d40e5546df6392c46d3f4b0/saphh-lit_still_04.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/0b67a08f9012ed6e6878a2cfbedf16f6ceaff0cc2c1f1e7d185d5fcc24d77e04/encyclopedias_still_01.png" data-mid="207588522" border="0"  src="https://freight.cargo.site/w/986/i/0b67a08f9012ed6e6878a2cfbedf16f6ceaff0cc2c1f1e7d185d5fcc24d77e04/encyclopedias_still_01.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/b83b54a489a11bfc2cfcf8f4912c9a70d0df12ab36b3cfab88abfb9791292d84/bach-chat_still_02.png" data-mid="207588520" border="0"  src="https://freight.cargo.site/w/986/i/b83b54a489a11bfc2cfcf8f4912c9a70d0df12ab36b3cfab88abfb9791292d84/bach-chat_still_02.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/3414339b6457cd89ed2239eecd91ce5b6bfea5883d7db4f6563a9216be64f08e/bach-chat_still_01.png" data-mid="207588519" border="0"  src="https://freight.cargo.site/w/986/i/3414339b6457cd89ed2239eecd91ce5b6bfea5883d7db4f6563a9216be64f08e/bach-chat_still_01.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/d42a25f037893b13944076de6991c2fe12b0426bace7e1931c2fdfde14fb7b8f/video-stills_blank.png" data-mid="207655193" border="0"  src="https://freight.cargo.site/w/986/i/d42a25f037893b13944076de6991c2fe12b0426bace7e1931c2fdfde14fb7b8f/video-stills_blank.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/c5b0944e0df9174c480a91354cb49ac75bc2480e78ad83c8b7c8c57f07990b60/seamoss_still_02.png" data-mid="207588528" border="0"  src="https://freight.cargo.site/w/986/i/c5b0944e0df9174c480a91354cb49ac75bc2480e78ad83c8b7c8c57f07990b60/seamoss_still_02.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/e344d3d4127c0113a9119cc4b94f66fc32af133833814c830de0338a9601a34e/video-stills_blank-sky.png" data-mid="207655192" border="0"  src="https://freight.cargo.site/w/986/i/e344d3d4127c0113a9119cc4b94f66fc32af133833814c830de0338a9601a34e/video-stills_blank-sky.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/cc78a4332f2d2c1bbb7eb941c6dd78d6db83e913af339c61c25140b3a08c32aa/cat_still_01.png" data-mid="207588521" border="0"  src="https://freight.cargo.site/w/986/i/cc78a4332f2d2c1bbb7eb941c6dd78d6db83e913af339c61c25140b3a08c32aa/cat_still_01.png" /&#62;
&#60;img width="986" height="1752" width_o="986" height_o="1752" data-src="https://freight.cargo.site/t/original/i/4cc917b87102bb0dacad0809080fb4cc3778a1a137b2a2a66b188e2a6809873e/saphh-lit_still_03.png" data-mid="207654888" border="0"  src="https://freight.cargo.site/w/986/i/4cc917b87102bb0dacad0809080fb4cc3778a1a137b2a2a66b188e2a6809873e/saphh-lit_still_03.png" /&#62;

	
&#60;img width="2198" height="1080" width_o="2198" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa7510c9564b8a5df64753e12c47bd5a047049a29c8d1d9c69bcf19e99f1367c/ig-post.png" data-mid="208211590" border="0"  src="https://freight.cargo.site/w/1000/i/fa7510c9564b8a5df64753e12c47bd5a047049a29c8d1d9c69bcf19e99f1367c/ig-post.png" /&#62;


&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/f67e760417c9d3c1668e35428dbd3680d3d8bb9240a424963d5ae6ea703e4c7f/s22_story_07.png" data-mid="207673958" border="0"  src="https://freight.cargo.site/w/1000/i/f67e760417c9d3c1668e35428dbd3680d3d8bb9240a424963d5ae6ea703e4c7f/s22_story_07.png" /&#62;
&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/1087866bbe7752489ce33314fe5639cd5d18fd36607ac988ddd2d298ca700712/s22_story_01.png" data-mid="207673952" border="0"  src="https://freight.cargo.site/w/1000/i/1087866bbe7752489ce33314fe5639cd5d18fd36607ac988ddd2d298ca700712/s22_story_01.png" /&#62;
&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/79a1b2f1292823d3515bff52cc778a9e2e68b581630504289df156a01162d61a/s22_story_02.png" data-mid="207673953" border="0"  src="https://freight.cargo.site/w/1000/i/79a1b2f1292823d3515bff52cc778a9e2e68b581630504289df156a01162d61a/s22_story_02.png" /&#62;
&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/bb54909a099ffc3e9f8b4bcfa1b28e7f1785d48e2a0147471ec3938c1af0228d/s22_story_03.png" data-mid="207673954" border="0"  src="https://freight.cargo.site/w/1000/i/bb54909a099ffc3e9f8b4bcfa1b28e7f1785d48e2a0147471ec3938c1af0228d/s22_story_03.png" /&#62;
&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/849334f2b0718a6d576eaa1a991df22889007defaaf5a14302c737dc41e25ba4/s22_story_05.png" data-mid="207673956" border="0"  src="https://freight.cargo.site/w/1000/i/849334f2b0718a6d576eaa1a991df22889007defaaf5a14302c737dc41e25ba4/s22_story_05.png" /&#62;
&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/3190d06cc3011cbbfe66a4146db7ffbf4fb118098d8227cd3d3dac66e9ae3eb1/s22_story_06.png" data-mid="207673957" border="0"  src="https://freight.cargo.site/w/1000/i/3190d06cc3011cbbfe66a4146db7ffbf4fb118098d8227cd3d3dac66e9ae3eb1/s22_story_06.png" /&#62;

	&#60;img width="1080" height="1973" width_o="1080" height_o="1973" data-src="https://freight.cargo.site/t/original/i/1f0497a0b3cd10a854f6b0d9acac9ae8a6e9b2363edacace72a7f4c3a41c954a/s22_story_04.png" data-mid="207673955" border="0"  src="https://freight.cargo.site/w/1000/i/1f0497a0b3cd10a854f6b0d9acac9ae8a6e9b2363edacace72a7f4c3a41c954a/s22_story_04.png" /&#62;

	Production Credits
AD: Lauren DaccachePhotographer: James BeeDirector: Katherine Goguen

Producer: Ashley Tong
DP: William Wu
	Stylist: Sachiko ClydeStylist Asst: Cameron BroomfieldSet: Selena LiuSet Asst: Aaron Bledsoe, 
Martha Abbott, Tri Tran


Digi Tech: Jacob SkoglundLighting Tech: Javed JamesGaffer: Paul LeeSound: Dwight PendletonAC: Megan CollantePA: Colin Favre
MUA: Mollie GlossMUA Asst: Yanni Peña, Shaena BaddourHair: Chika Nishiyama Hair Asst: Alexandra DiRoma, Nami Harada, April Andreu
</description>
		
	</item>
		
		
	<item>
		<title>Free Myon</title>
				
		<link>https://annworks.online/Free-Myon</link>

		<pubDate>Sat, 17 Oct 2020 22:43:03 +0000</pubDate>

		<dc:creator>Ann Kennedy Collected Works</dc:creator>

		<guid isPermaLink="true">https://annworks.online/Free-Myon</guid>

		<description>


Free Myon

&#60;img width="2160" height="1500" width_o="2160" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7e781ce723609d83230ebd8db26f6f06905faf38781b8a2261d4946a4c81e103/FreeMyon-CoverImg.jpg" data-mid="85899368" border="0"  src="https://freight.cargo.site/w/1000/i/7e781ce723609d83230ebd8db26f6f06905faf38781b8a2261d4946a4c81e103/FreeMyon-CoverImg.jpg" /&#62;
I worked pro-bono with a team of advocates to create supplimentary design work for the Free Myon campaign in 2020. We utilized textures and vibrant colors to catch folks’ attention in the crowded online space of Instagram.
On December 15, 2020, Myon’s sentence was commuted from life to 20 years (18 of which he had already served). The Minnesota Board of Pardons ruled that Myon be released immediately; and I’m happy to say he’s been reunited with his family in Minnesota.Learn more about Myon Burrell’s wrongful conviction at MyonBurrell.com.&#38;nbsp;


&#60;img width="600" height="745" width_o="600" height_o="745" data-src="https://freight.cargo.site/t/original/i/2f5feaa0ec4d7b0f596dea6091a7cdc2a1774fda26d05592a263b6f53326a5a4/IG-Post-02.png" data-mid="85899024" border="0"  src="https://freight.cargo.site/w/600/i/2f5feaa0ec4d7b0f596dea6091a7cdc2a1774fda26d05592a263b6f53326a5a4/IG-Post-02.png" /&#62;
&#60;img width="600" height="745" width_o="600" height_o="745" data-src="https://freight.cargo.site/t/original/i/c280483748902be366135f592a64bb6040e1dea2119c83284bcff3481f66c0e8/IG-Post-01.png" data-mid="85899023" border="0"  src="https://freight.cargo.site/w/600/i/c280483748902be366135f592a64bb6040e1dea2119c83284bcff3481f66c0e8/IG-Post-01.png" /&#62;


&#60;img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/4800bb18ad083ab7721cf127b6f587d211467cba08e10f6a4438f26a415e3efe/FM-LEGALEXPERTSREVIEW.jpg" data-mid="85899427" border="0"  src="https://freight.cargo.site/w/1000/i/4800bb18ad083ab7721cf127b6f587d211467cba08e10f6a4438f26a415e3efe/FM-LEGALEXPERTSREVIEW.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c3a3bdf2d2d8f1e6fb3010ed9c6173a8b208844277e3edf1a58055c195e072e/MONEYGRAM-POST-Slide01.jpg" data-mid="85899423" border="0"  src="https://freight.cargo.site/w/1000/i/2c3a3bdf2d2d8f1e6fb3010ed9c6173a8b208844277e3edf1a58055c195e072e/MONEYGRAM-POST-Slide01.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2d2bcb0e11a9f937eeac47141c5bddeb62b82b792fcfac4b58efa937314036a/MONEYGRAM-POST-Slide02.jpg" data-mid="85899409" border="0"  src="https://freight.cargo.site/w/1000/i/c2d2bcb0e11a9f937eeac47141c5bddeb62b82b792fcfac4b58efa937314036a/MONEYGRAM-POST-Slide02.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5539513a3d2734db94ec0975f20414781c9de45528ab91830e38691dfa362ea5/MONEYGRAM-POST-Slide03.jpg" data-mid="85899410" border="0"  src="https://freight.cargo.site/w/1000/i/5539513a3d2734db94ec0975f20414781c9de45528ab91830e38691dfa362ea5/MONEYGRAM-POST-Slide03.jpg" /&#62;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22e8b2d4dc24655dd87aa56d05734041142e8de81b7b3282505bb6525c24d8de/JPAY-POST-Slide01.jpg" data-mid="85899422" border="0"  src="https://freight.cargo.site/w/1000/i/22e8b2d4dc24655dd87aa56d05734041142e8de81b7b3282505bb6525c24d8de/JPAY-POST-Slide01.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/513552a0268a6c6ee77d7e07dc19dae550c745ec7c469b83b7ea788cf45b4c82/JPAY-POST-Slide02.jpg" data-mid="85899414" border="0"  src="https://freight.cargo.site/w/1000/i/513552a0268a6c6ee77d7e07dc19dae550c745ec7c469b83b7ea788cf45b4c82/JPAY-POST-Slide02.jpg" /&#62;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d04dde055726fa11941769b5a73d091cc611000957623123dbb688db4aaecb3f/JPAY-POST-Slide03.jpg" data-mid="85899415" border="0"  src="https://freight.cargo.site/w/1000/i/d04dde055726fa11941769b5a73d091cc611000957623123dbb688db4aaecb3f/JPAY-POST-Slide03.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ff53e9700051eb474137085e2f2fd6f1491980a056b8c218624fe4807e4d24c/JPAY-POST-Slide04.jpg" data-mid="85899416" border="0"  src="https://freight.cargo.site/w/1000/i/9ff53e9700051eb474137085e2f2fd6f1491980a056b8c218624fe4807e4d24c/JPAY-POST-Slide04.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c06f852ea7cb9e4ead00e362300b00848949909aaedf10a1f58475c49444e36f/JPAY-POST-Slide05.jpg" data-mid="85899417" border="0"  src="https://freight.cargo.site/w/1000/i/c06f852ea7cb9e4ead00e362300b00848949909aaedf10a1f58475c49444e36f/JPAY-POST-Slide05.jpg" /&#62;


&#60;img width="668" height="1000" width_o="668" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a0a20ef2bba1ff56bb123c121da28b18b69eb517c8640b927ad692d29a445efa/MB20-SBH_3531.jpg" data-mid="87126000" border="0"  src="https://freight.cargo.site/w/668/i/a0a20ef2bba1ff56bb123c121da28b18b69eb517c8640b927ad692d29a445efa/MB20-SBH_3531.jpg" /&#62;
&#60;img width="668" height="1000" width_o="668" height_o="1000" data-src="https://freight.cargo.site/t/original/i/875d522f5f2d45ec17c3675438184d35f22f2062b2d8363a02f9238c3c48d333/Myon20-SBH_3574.jpg" data-mid="87126001" border="0"  src="https://freight.cargo.site/w/668/i/875d522f5f2d45ec17c3675438184d35f22f2062b2d8363a02f9238c3c48d333/Myon20-SBH_3574.jpg" /&#62;
&#60;img width="1000" height="668" width_o="1000" height_o="668" data-src="https://freight.cargo.site/t/original/i/d8207f1e15ce6041c618f4f723dcce806878a3d185aafa61e0941517283b5b88/MB20-SBH_2642.jpg" data-mid="87126057" border="0"  src="https://freight.cargo.site/w/1000/i/d8207f1e15ce6041c618f4f723dcce806878a3d185aafa61e0941517283b5b88/MB20-SBH_2642.jpg" /&#62;
Photos&#38;nbsp;Sharolyn B. Hagen
</description>
		
	</item>
		
		
	<item>
		<title>7 For All Mankind</title>
				
		<link>https://annworks.online/7-For-All-Mankind</link>

		<pubDate>Thu, 28 May 2020 23:10:48 +0000</pubDate>

		<dc:creator>Ann Kennedy Collected Works</dc:creator>

		<guid isPermaLink="true">https://annworks.online/7-For-All-Mankind</guid>

		<description>


7 For All Mankind

&#60;img width="2160" height="1500" width_o="2160" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1cbe05631fa78235ab5b1b134df939f8a27afacffa3591a539dad5a25ec5dd1a/7-CoverImg.jpg" data-mid="79912029" border="0"  src="https://freight.cargo.site/w/1000/i/1cbe05631fa78235ab5b1b134df939f8a27afacffa3591a539dad5a25ec5dd1a/7-CoverImg.jpg" /&#62;
I had the pleasure of working with the Beekman Social team to create a variety of Instagram campaigns for 7 For All Mankind.


&#60;img width="2160" height="1217" width_o="2160" height_o="1217" data-src="https://freight.cargo.site/t/original/i/da11ab8d594e80fb0e5aaf140cb74a48b07c843c4455334f33411b323aec2c6c/SlotMachine.gif" data-mid="79820804" border="0"  src="https://freight.cargo.site/w/1000/i/da11ab8d594e80fb0e5aaf140cb74a48b07c843c4455334f33411b323aec2c6c/SlotMachine.gif" /&#62;


During the early months of covid, many brands were relying on social media as their main connection to customers and audiences. While at Beekman Social, we were constantly pushing through the noise of Instagram to create beautiful and authentic organic content for 7.&#38;nbsp;
With everyone so chronically online, it felt essential to embrace tangible textures and themes, even if you’re still viewing it on a screen. I experimented a lot with 7’s social presence to deliver content that was high-design, but with a lo-fi vibe. The visual language ranged from clean lines to imperfect edges with ragged movement and organic textures.


&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/de78f5575748ebc707e57a7d44bb72d70098c58f3cb19a08d10454c74af716d1/BlackandWhite-Intro.gif" data-mid="79930901" border="0"  src="https://freight.cargo.site/w/800/i/de78f5575748ebc707e57a7d44bb72d70098c58f3cb19a08d10454c74af716d1/BlackandWhite-Intro.gif" /&#62;
&#60;img width="650" height="813" width_o="650" height_o="813" data-src="https://freight.cargo.site/t/original/i/085c99c33297033aadb75aeb50253cfca78235908dcbf78642c468f7614778eb/BlackandWhite-All.gif" data-mid="79914008" border="0"  src="https://freight.cargo.site/w/650/i/085c99c33297033aadb75aeb50253cfca78235908dcbf78642c468f7614778eb/BlackandWhite-All.gif" /&#62;


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/731f7e1c76e3d4716c7ec2cfa5e927335f855cb6681c2adacd6c38726df801af/BookRecs-01.gif" data-mid="79930944" border="0"  src="https://freight.cargo.site/w/1000/i/731f7e1c76e3d4716c7ec2cfa5e927335f855cb6681c2adacd6c38726df801af/BookRecs-01.gif" /&#62;
&#60;img width="2160" height="1920" width_o="2160" height_o="1920" data-src="https://freight.cargo.site/t/original/i/596e5205856a7427c44aa567cc7b4d816bbef7dafaa9a9fa17faae7535617264/BookRecs-02.jpg" data-mid="79930945" border="0"  src="https://freight.cargo.site/w/1000/i/596e5205856a7427c44aa567cc7b4d816bbef7dafaa9a9fa17faae7535617264/BookRecs-02.jpg" /&#62;

Working with the team at Beekman Social, I was able to develop my hands-on animation skills to create simple and effective movement on screen that maintained alignment with the brand.
&#60;img width="650" height="813" width_o="650" height_o="813" data-src="https://freight.cargo.site/t/original/i/ba862a1df9af4eaea2d0e5687e100c7875b9d1e34b73e2722d13de10bb5d0e96/Neutrals.gif" data-mid="79927356" border="0"  src="https://freight.cargo.site/w/650/i/ba862a1df9af4eaea2d0e5687e100c7875b9d1e34b73e2722d13de10bb5d0e96/Neutrals.gif" /&#62;
&#60;img width="650" height="813" width_o="650" height_o="813" data-src="https://freight.cargo.site/t/original/i/03192ec11214210d9fd0dda8376bcb798f279fcb116de8c234d7ace77bfd6e7b/ArmyGreens.gif" data-mid="79927347" border="0"  src="https://freight.cargo.site/w/650/i/03192ec11214210d9fd0dda8376bcb798f279fcb116de8c234d7ace77bfd6e7b/ArmyGreens.gif" /&#62;

We created a lot of care-related content for 7, which was a wonderful opportunity to push tangibility even further with hand-drawn assets, creating everything from scratch.&#38;nbsp;︎
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb369cf5b444d5d5ceb37c92f6e5ec717f0bd69f4699458d5ae1961b2341ce11/7-101-FeedIntro.jpg" data-mid="79932263" border="0"  src="https://freight.cargo.site/w/1000/i/eb369cf5b444d5d5ceb37c92f6e5ec717f0bd69f4699458d5ae1961b2341ce11/7-101-FeedIntro.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c14b728baf143054c77f2ceeb4d32ccb32fec0e730f273d36af9267e2080f6cc/7-101-FeedTip1.jpg" data-mid="79932264" border="0"  src="https://freight.cargo.site/w/1000/i/c14b728baf143054c77f2ceeb4d32ccb32fec0e730f273d36af9267e2080f6cc/7-101-FeedTip1.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f545e6200d883ab57e99e226f83bf5103384d0378ca406f9ecd4b8901f77a64b/7-101-FeedTip2.jpg" data-mid="79932265" border="0"  src="https://freight.cargo.site/w/1000/i/f545e6200d883ab57e99e226f83bf5103384d0378ca406f9ecd4b8901f77a64b/7-101-FeedTip2.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4496a17126a45bdc64deed08c48555f61412ad3e8e5a971f459fa3c29a726f2f/7-101-FeedTip3.jpg" data-mid="79932266" border="0"  src="https://freight.cargo.site/w/1000/i/4496a17126a45bdc64deed08c48555f61412ad3e8e5a971f459fa3c29a726f2f/7-101-FeedTip3.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6de7f577c82f6c5c356f5f37fd337c622ed304a9074ff81adeff4ec1f546faef/7-101-FeedTip4.jpg" data-mid="79932267" border="0"  src="https://freight.cargo.site/w/1000/i/6de7f577c82f6c5c356f5f37fd337c622ed304a9074ff81adeff4ec1f546faef/7-101-FeedTip4.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>The Hub</title>
				
		<link>https://annworks.online/The-Hub</link>

		<pubDate>Wed, 23 Oct 2019 14:22:53 +0000</pubDate>

		<dc:creator>Ann Kennedy Collected Works</dc:creator>

		<guid isPermaLink="true">https://annworks.online/The-Hub</guid>

		<description>


The Hub
&#60;img width="1080" height="174" width_o="1080" height_o="174" data-src="https://freight.cargo.site/t/original/i/26dde6dd80bee419432653d706d3c1d846d0cda08329e8558dd7e0e33a84cb5d/H-Email-TheHubLogoHeader-03.jpg" data-mid="55245483" border="0"  src="https://freight.cargo.site/w/1000/i/26dde6dd80bee419432653d706d3c1d846d0cda08329e8558dd7e0e33a84cb5d/H-Email-TheHubLogoHeader-03.jpg" /&#62;

The Hub, also known as H Collective, needed some help getting their many online touchpoints up to date with a recent brand refresh. I had the pleasure of working with the start-up team to catch them up visually and streamline some of their design processes.


&#60;img width="600" height="745" width_o="600" height_o="745" data-src="https://freight.cargo.site/t/original/i/3109fd8529451a94de3220c9de3c2c54b09f2ea48ff840e22402bf3cc1396d82/H-Social_JobPost_02.jpg" data-mid="55243228" border="0"  src="https://freight.cargo.site/w/600/i/3109fd8529451a94de3220c9de3c2c54b09f2ea48ff840e22402bf3cc1396d82/H-Social_JobPost_02.jpg" /&#62;
&#60;img width="600" height="745" width_o="600" height_o="745" data-src="https://freight.cargo.site/t/original/i/686e344f65a767aa01427384df761b122895815107a70c8826223dbe51ddfa80/H-Social_JobPost_01.jpg" data-mid="55239082" border="0"  src="https://freight.cargo.site/w/600/i/686e344f65a767aa01427384df761b122895815107a70c8826223dbe51ddfa80/H-Social_JobPost_01.jpg" /&#62;
&#60;img width="600" height="745" width_o="600" height_o="745" data-src="https://freight.cargo.site/t/original/i/2f8b2ed6ec7c0198df42cef6838b9dbe3aebcc17d05daf7a97e904492f6199be/H-Social_JobPost_03.jpg" data-mid="55243229" border="0"  src="https://freight.cargo.site/w/600/i/2f8b2ed6ec7c0198df42cef6838b9dbe3aebcc17d05daf7a97e904492f6199be/H-Social_JobPost_03.jpg" /&#62;
&#60;img width="600" height="745" width_o="600" height_o="745" data-src="https://freight.cargo.site/t/original/i/41711ed979499997368be0efff6ab488d1657a664ba43c8a156fa6e3c9264cc7/H-Social_JobPost_04.jpg" data-mid="55243230" border="0"  src="https://freight.cargo.site/w/600/i/41711ed979499997368be0efff6ab488d1657a664ba43c8a156fa6e3c9264cc7/H-Social_JobPost_04.jpg" /&#62;
I designed some new job post templates for the internal team to use to reach The Hub’s 135k Instagram followers, keeping them up to date and engaged with the job board.&#38;nbsp;Some posts were aimed at creators freelancing on The Hub, and some to new clients looking to hire. The drastic audience split was a challenge for us getting started, but we were able to streamline the design language to hit two birds with one stone.

&#60;img width="600" height="745" width_o="600" height_o="745" data-src="https://freight.cargo.site/t/original/i/c53db5e418a9efa707d5a3b46bfb5974c3d31a327f4e6060b247c73bb31f35e6/H-Social_VennPost.gif" data-mid="55245422" border="0"  src="https://freight.cargo.site/w/600/i/c53db5e418a9efa707d5a3b46bfb5974c3d31a327f4e6060b247c73bb31f35e6/H-Social_VennPost.gif" /&#62;&#60;img width="600" height="745" width_o="600" height_o="745" data-src="https://freight.cargo.site/t/original/i/64fedcc9d83b87a8b0396489e669954fb67e00feb0b961779f30dcd8ac1182fd/H-Social_StatsPost.gif" data-mid="55245419" border="0"  src="https://freight.cargo.site/w/600/i/64fedcc9d83b87a8b0396489e669954fb67e00feb0b961779f30dcd8ac1182fd/H-Social_StatsPost.gif" /&#62;
Along with updated branding, I was able to help The Hub redesign and systemize their website’s case studies with clean and energetic photo layouts that were future-proof. The Hub moves so fast that streamlining the process of creating these case-studies was very important for the longevity of the designs themselves.

&#60;img width="2500" height="1847" width_o="2500" height_o="1847" data-src="https://freight.cargo.site/t/original/i/482ee816b0af48fb13a6e3f7c9337105537134eb6ef22ac3609fc9ea190d1d6b/H-Websites.jpg" data-mid="55246561" border="0"  src="https://freight.cargo.site/w/1000/i/482ee816b0af48fb13a6e3f7c9337105537134eb6ef22ac3609fc9ea190d1d6b/H-Websites.jpg" /&#62;
I was able to flexed my baby animation muscles to create some headers for automated e-mails to clients and freelancers, creating a sense of excitement for first-time clients and freelancers alike.&#38;nbsp;︎

&#60;img width="1080" height="472" width_o="1080" height_o="472" data-src="https://freight.cargo.site/t/original/i/39ca9ba37938bfefb8c02d97f1697a849c84a5cd3d94fc1ddcdb65702917339e/H-Email_YouveBeenInvited.gif" data-mid="55246859" border="0"  src="https://freight.cargo.site/w/1000/i/39ca9ba37938bfefb8c02d97f1697a849c84a5cd3d94fc1ddcdb65702917339e/H-Email_YouveBeenInvited.gif" /&#62;
&#60;img width="1080" height="393" width_o="1080" height_o="393" data-src="https://freight.cargo.site/t/original/i/f173285d23e4e57a3e0abbefba291b971affd821f23b5f728f239941f5dd31bb/H-Email_NewMessage.gif" data-mid="55246832" border="0"  src="https://freight.cargo.site/w/1000/i/f173285d23e4e57a3e0abbefba291b971affd821f23b5f728f239941f5dd31bb/H-Email_NewMessage.gif" /&#62;
&#60;img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/6eb551ddd9e8e8c00b42ddd526d50991ebe746d02eb24c7dda4917601f72b3db/H-Email_ReadytoPostJob.jpg" data-mid="55246786" border="0"  src="https://freight.cargo.site/w/1000/i/6eb551ddd9e8e8c00b42ddd526d50991ebe746d02eb24c7dda4917601f72b3db/H-Email_ReadytoPostJob.jpg" /&#62;
&#60;img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/027c165d3a14b11d4b041062a9209e8d6ca0350253b5f73311364655a31c06fb/H-Email_JobBoard.jpg" data-mid="55246830" border="0"  src="https://freight.cargo.site/w/1000/i/027c165d3a14b11d4b041062a9209e8d6ca0350253b5f73311364655a31c06fb/H-Email_JobBoard.jpg" /&#62;
&#60;img width="1080" height="930" width_o="1080" height_o="930" data-src="https://freight.cargo.site/t/original/i/1578e575cfdbdfcbd6f26289e7f263fa8798085cbee405f42d5e807c1c6bc22c/H-Email-PhotoStack.gif" data-mid="55246759" border="0"  src="https://freight.cargo.site/w/1000/i/1578e575cfdbdfcbd6f26289e7f263fa8798085cbee405f42d5e807c1c6bc22c/H-Email-PhotoStack.gif" /&#62;
&#60;img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/7ac50ec2098f94be041b576c6a13a6f4fc4ff65858bc150577de3feb2d87cb31/H-Email-60000paid.gif" data-mid="55246828" border="0"  src="https://freight.cargo.site/w/1000/i/7ac50ec2098f94be041b576c6a13a6f4fc4ff65858bc150577de3feb2d87cb31/H-Email-60000paid.gif" /&#62;
&#60;img width="1080" height="490" width_o="1080" height_o="490" data-src="https://freight.cargo.site/t/original/i/be07aa0407d50c03f676d2dece7e42c446a097c044c854153ae0fde0153b07cb/H-Email-15PercentOff.jpg" data-mid="55246764" border="0"  src="https://freight.cargo.site/w/1000/i/be07aa0407d50c03f676d2dece7e42c446a097c044c854153ae0fde0153b07cb/H-Email-15PercentOff.jpg" /&#62;
&#60;img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/ba318c7313f265fb2e5ea2dbff4428ae9ede48a4b80c006d341a9c0fdaca1f1b/H-Email_UGotPaid.gif" data-mid="55246843" border="0"  src="https://freight.cargo.site/w/1000/i/ba318c7313f265fb2e5ea2dbff4428ae9ede48a4b80c006d341a9c0fdaca1f1b/H-Email_UGotPaid.gif" /&#62;
&#60;img width="1080" height="278" width_o="1080" height_o="278" data-src="https://freight.cargo.site/t/original/i/3c6c2d74e15789b12c6f276c4288cecee12dd8d489fa7d90d958db4d37da2127/H-Email_DiscountCode-3.jpg" data-mid="55246763" border="0"  src="https://freight.cargo.site/w/1000/i/3c6c2d74e15789b12c6f276c4288cecee12dd8d489fa7d90d958db4d37da2127/H-Email_DiscountCode-3.jpg" /&#62;
&#60;img width="1080" height="731" width_o="1080" height_o="731" data-src="https://freight.cargo.site/t/original/i/1b3a1ce8cd78352debddea05ca61f0c911d0ea54589c2f42c33be6ee4899d49c/H-Email-TimetoShoot.jpg" data-mid="55246846" border="0"  src="https://freight.cargo.site/w/1000/i/1b3a1ce8cd78352debddea05ca61f0c911d0ea54589c2f42c33be6ee4899d49c/H-Email-TimetoShoot.jpg" /&#62;
&#60;img width="1080" height="500" width_o="1080" height_o="500" data-src="https://freight.cargo.site/t/original/i/8f6fa1e3eb9bc1ed0f817d034a63105b71499e26ee7a579c6d537452a7cf4194/H-Email_Congrats.gif" data-mid="55246761" border="0"  src="https://freight.cargo.site/w/1000/i/8f6fa1e3eb9bc1ed0f817d034a63105b71499e26ee7a579c6d537452a7cf4194/H-Email_Congrats.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Ruby Coffee Roasters</title>
				
		<link>https://annworks.online/Ruby-Coffee-Roasters-1</link>

		<pubDate>Sun, 27 Jan 2019 18:31:46 +0000</pubDate>

		<dc:creator>Ann Kennedy Collected Works</dc:creator>

		<guid isPermaLink="true">https://annworks.online/Ruby-Coffee-Roasters-1</guid>

		<description>
Ruby Coffee Roasters


&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/007495b6aa3bd9684b36d20468573bf2e6a424f05e74d72236831d1bf71a22ca/IMG_3791-darker.jpg" data-mid="54575715" border="0"  src="https://freight.cargo.site/w/1000/i/007495b6aa3bd9684b36d20468573bf2e6a424f05e74d72236831d1bf71a22ca/IMG_3791-darker.jpg" /&#62;
While at Knorth Studios, I worked closely with Ruby Coffee Roasters on various brand projects as they continued to grow as a roastery. This included packaging, merch, and signage for their brand new cafe in Stevens Point, Wisconsin. 

&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/3c53eb5477528fd9de3d4979d92625632da1c9a0380d03560f36737be72063e3/IMG_3885.jpg" data-mid="54572447" border="0"  src="https://freight.cargo.site/w/1000/i/3c53eb5477528fd9de3d4979d92625632da1c9a0380d03560f36737be72063e3/IMG_3885.jpg" /&#62;&#60;img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/18e8d268da213fac71192841344758606761ef69a5bfa56524b5060956e93d15/IMG_3758.jpg" data-mid="54578373" border="0"  src="https://freight.cargo.site/w/1000/i/18e8d268da213fac71192841344758606761ef69a5bfa56524b5060956e93d15/IMG_3758.jpg" /&#62;&#60;img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/338e4e9036486fad1bbc128b7afd36b1c377b202c26e40a907055c6d55a2e2ae/IMG_3750.jpg" data-mid="54578370" border="0"  src="https://freight.cargo.site/w/1000/i/338e4e9036486fad1bbc128b7afd36b1c377b202c26e40a907055c6d55a2e2ae/IMG_3750.jpg" /&#62;
Ruby Roasters is known as an ethical roastery in the coffee world, and had found their niche in quality-driven cafes in the US. While the company was growing quickly and selling primarily online, it was time for a brand refresh that would be able to grow with them. This started primarily with the packaging, the most important point of contact for customers.

We designed a new biodegradable package system for their coffee, incorporating hand-drawn textures and minimal text to reflect the inspiration that Owner Jared drew from their rural home-base: Nelsonville, Wisconsin. 
The rough, parallel lines represented the flow of water in the area, as well as the rolling hills and sudden changes in elevation in this unique area of the midwest. We also wanted to reflect the quiet quality that Ruby offers by utilizing negative space wherever possible, letting the logomark shine on the front of the package. We also created&#38;nbsp;a unique color system, a la “Colorful Coffees”, to distinguish different roasts, countries of origin, and farms.


&#60;img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/dc58646bf301d5fc84ced3e3ea7354a8f7ac63b24f06c74fd256c34c924e683f/IMG_3812.jpg" data-mid="54579651" border="0"  src="https://freight.cargo.site/w/1000/i/dc58646bf301d5fc84ced3e3ea7354a8f7ac63b24f06c74fd256c34c924e683f/IMG_3812.jpg" /&#62;&#60;img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/547f0e417db6beace10d921841b478972bf93f2a62254b02b883a639ddae0ad5/IMG_3718.jpg" data-mid="54579647" border="0"  src="https://freight.cargo.site/w/1000/i/547f0e417db6beace10d921841b478972bf93f2a62254b02b883a639ddae0ad5/IMG_3718.jpg" /&#62;&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/8a7db9af8fd74dc91f31c503487dfd8e548e470129a820b1eeb4ac338518f8f0/IMG_3804.jpg" data-mid="54580005" border="0"  src="https://freight.cargo.site/w/1000/i/8a7db9af8fd74dc91f31c503487dfd8e548e470129a820b1eeb4ac338518f8f0/IMG_3804.jpg" /&#62;
&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/214e900b9d83ae371815799e745623a020d2b30cf86fae937f7194aeddb49800/IMG_2437.jpg" data-mid="54581531" border="0"  src="https://freight.cargo.site/w/1000/i/214e900b9d83ae371815799e745623a020d2b30cf86fae937f7194aeddb49800/IMG_2437.jpg" /&#62;Ruby opened it’s first cafe in Stevens Point, Wisconsin in 2019. We were able to continue the brand refresh by designing the external signage, food and drink menus, and other little items in the space that would lend itself to Ruby Cafe’s warm and welcoming atmosphere.

&#60;img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/2942df1c84fcb371df56e0d42dbd39f98370923bb8701a8304597302ca0a8b1d/IMG_2447.jpg" data-mid="54581650" border="0"  src="https://freight.cargo.site/w/1000/i/2942df1c84fcb371df56e0d42dbd39f98370923bb8701a8304597302ca0a8b1d/IMG_2447.jpg" /&#62;&#60;img width="2432" height="3648" width_o="2432" height_o="3648" data-src="https://freight.cargo.site/t/original/i/b3448fbedb66d6e96d97d6483f5df182f94a742bf5a419f8e98c61e8c0805951/IMG_2969-vert.jpg" data-mid="54581686" border="0"  src="https://freight.cargo.site/w/1000/i/b3448fbedb66d6e96d97d6483f5df182f94a742bf5a419f8e98c61e8c0805951/IMG_2969-vert.jpg" /&#62;&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/c65e0354533842a5cef7e7d5bda8f9f9a71a81b106a4eda312b0c45be12fef10/IMG_3017.jpg" data-mid="54581919" border="0"  src="https://freight.cargo.site/w/1000/i/c65e0354533842a5cef7e7d5bda8f9f9a71a81b106a4eda312b0c45be12fef10/IMG_3017.jpg" /&#62;
Over the course of my time at Knorth, I was able to team up with the Ruby team and create some fun merch items like waterbottles, coffee mugs, tumblers, sweatshirts, tees, totes... all the goodies.&#38;nbsp;︎


	&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/c571e536a632dfb123c5599165b6a724e34308278945fb641b332808405d0f78/IMG_2913.jpg" data-mid="54582200" border="0"  src="https://freight.cargo.site/w/1000/i/c571e536a632dfb123c5599165b6a724e34308278945fb641b332808405d0f78/IMG_2913.jpg" /&#62;
	&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/dbd501b08833309fae1e2373586592c391d7fb79356093a63108591e941a572e/IMG_2899.jpg" data-mid="54582192" border="0"  src="https://freight.cargo.site/w/1000/i/dbd501b08833309fae1e2373586592c391d7fb79356093a63108591e941a572e/IMG_2899.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8bcf71c88e28e044bf5b0cc8f983a58cbf9b6e0bd4b47df2a9ed67f53c09f861/IMG_3160-smol.jpg" data-mid="54582178" border="0"  src="https://freight.cargo.site/w/1000/i/8bcf71c88e28e044bf5b0cc8f983a58cbf9b6e0bd4b47df2a9ed67f53c09f861/IMG_3160-smol.jpg" /&#62;&#60;img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/3b08ac6b9f1885c4673dc75b981557a938f68a1be306607fffac856b28d920d0/IMG_2912.jpg" data-mid="54582197" border="0"  src="https://freight.cargo.site/w/1000/i/3b08ac6b9f1885c4673dc75b981557a938f68a1be306607fffac856b28d920d0/IMG_2912.jpg" /&#62;&#60;img width="2249" height="3373" width_o="2249" height_o="3373" data-src="https://freight.cargo.site/t/original/i/304b9872dcbc3f4a9e944541fa67036713693ad1801e3374a61b4dbe5acfd631/IMG_2923-crop.jpg" data-mid="54582297" border="0"  src="https://freight.cargo.site/w/1000/i/304b9872dcbc3f4a9e944541fa67036713693ad1801e3374a61b4dbe5acfd631/IMG_2923-crop.jpg" /&#62;
Credits
AD: Ann Kennedy
Photos: Christopher Bartlett
Styling: RT Vrieze &#38;amp; Ann Kennedy</description>
		
	</item>
		
	</channel>
</rss>