Highlights
Zines
Miscplans
a 0-1 product design for the loremaxxers
Role: lead product and brand designer
Team: 1 product manager, 2-3 iOS engineers, 1 backend engineer
Timeline: 4 months from design kick-off to first event
Team: 1 product manager, 2-3 iOS engineers, 1 backend engineer
Timeline: 4 months from design kick-off to first event
Plans is a service from Bumble that matches you and a currated group of people with an activity or venue in your neighborhood. We developed this concept to try and solve for two main problems. 1, the Bumble suite of products aren’t resonating with gen-z and 2, users aren’t meeting IRL fast enough. We levereged both product and brand thinking to solve. We flipped the Bumble brand on it’s head, reevaluated how gen-z interacts with social products from a more wholistic vantage point, and broke out of the 1-to-1 matching mechanic box.
full case study coming soon ︎