Leinenkugel’s Leinie Lodge
While nationally known for the unique Summer Shandy, Leinenkugel’s maintains a hearty midwestern pride when it comes to the core of their company. They still do the majority of their brewing at the original brewery in Chippewa Falls, Wisconsin. While at Knorth Studios, we teamed up with the crew at Leinie Lodge to execute the look and feel for their weekly e-blasts, run full photoshoots, support their ecommerce, and create assets for their social media platforms.
We created new content for the Leinie Lodge on a weekly basis, challenging ourselves to push the limits of the Leinenkugel’s brand. We executed photoshoots from start to finish–concept out the sale, plan the photoshoot, hire models, scout locations, and then style and shoot the products together on site. Owning these projects from start to finish ensured a high quality result that we were proud to share.
I worked closely with photographer Christopher Bartlett to capture the products and models in a way that would best represent the Leinenkugel’s brand: outdoors, active, and always having a good time.
In addition to e-blasts, we shot and edited product photos for the Leinenkugel’s webstore. We created a guide to be used for all product photos from then on, taking into account the variety of item sizes and shapes. ︎
